healthcare retail = patient care




News from the desk of Mindy Thompson-Banko

Your First Step into Retail

Dear Friends and Colleagues,

Retail is not new. Many healthcare providers are already doing retail. Some have even learned and mastered the business of retail; however, the unfortunate truth is, the majority are doing it wrong. The problem is retail is not health care’s core expertise—anymore than housekeeping or helicopter services are its primary focus.

The healthcare industry has an opportunity to reclaim health-related products and services and tap into a market that, for decades, was left to traditional retailers. For a glimpse of sales potential, I have listed a few cash-and-carry ‘health and care’ product categories that generate millions in revenue annually.

Market Sales

Traditional Retail Annual Sales (Millions)
Eye Care $422
First Aid $663
Foot Preparation $352
Diabetic Test Products $572

Why not create new revenues every day and reclaim what’s yours? Whether it’s your gift shop, lactation closet or pharmacy—the time is now to tap into the opportunities within your existing retail initiatives.

As you can see, the cash-and-carry product market is enormous.

Kind regards,

Mindy Thompson-Banko
CEO and Founder, Simply Retail, Inc.

Your Fragmented Retail -- Does this look familiar?

 
Reclaim what's yours

Simply Merchandising is simple, inexpensive, has a high ROI, and it builds upon existing strengths within your system. It provides buying, merchandising, inventory and promotions expertise for your existing retail businesses. It is the retail skills necessary to build your retail business. Furthermore, the value offers competitive shopping services, open-to-buy and event planning, effective cross- merchandising and promotion expertise, and access to the latest product trends—all provided to ensure maximum sales and gross margin performance.

Simply Merchandising -- Results are immediate

Check out the following documented results for a Midwest hospital – 3,200 total square feet of
cash-and-carry retail space.

Within 90 days

  • $ per square foot increased by two percentage points
  • Average daily sales increased by 20%
  • Average ticket increased by 6%

Within 120 days

  • Four new record sales days in one month
  • 100% increase in transactions in Care Store by creating a mission-based event focused on clinical products
  • Developed Limited Edition program that achieved 100% sell through

Within 180 days

  • 69% increase in General Store over last year sales for a particular month
  • Created an event in the Care Store that saw a sales increase of five times its average daily sales
  • 137% increase in Care Store over last year sales

For more information on Simply Merchandising or other Simply Retail programs, contact Pam Donaby at 612-659-8200 ext.10 or pam@simplyretailinc.com.

You can also check us out online at www.simplyretailinc.com.


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